×

How to Get MEMBERS to Scream Your Name & Beg For More

Associations and members are seeing market disruption all around them. Trends, technology and habits are having a bigger impact than ever on membership and bottom lines. The question is, “Are you embracing it, or ignoring it?” In this energetic session Tom Morrison will unpack the chaotic trends coming at associations and the 10-keys to maximizing member value, member engagement and building revenues in the midst of disruption. This session is highly informative and motivating on making change that will push your association into the future. In this session, you will learn:

• The keys to recruiting members
• The keys to engaging them in your programs
• How to choose and build non-dues revenue programs
• How to create a culture of innovation in your Board
• The key metrics you need to be following to make change effective and timely
• How to reach the younger generation for volunteerism & membership
• The 2 hidden keys to member value for the next generation

×

Crafting the Future Proofed Association

Associations operate in a complex and dynamic environment. Knowing what works and will not work moving forward is critical.

This session highlights information collected from more than 200 association CEOs by Association Laboratory through, Looking Forward™, the nation’s most comprehensive and sophisticated environmental scan of the association strategy environment.

The study assesses more than 50 environmental factors in five domains and more than 50 implications on association strategy. From workforce and technology to economic implications and the changing role of government, you will learn about the most substantial factors impacting association members and how these changes are influencing association membership, meetings, education and government affairs strategy.

For the first time ever, sector-wide data has been collected on more than 30 strategies associations are implementing to successfully adapt to a changing environment to improve Mission-based and business outcomes. Review what your peers in associations believe is essential to success and to position associations for continued growth.

Educational Objectives:

• Identify key environmental changes impacting association members
• Understand implications on association strategy
• Understand key strategies associations are pursuing to adapt to a changing environment

×

Making Your Sales More Productive, Effective and Fun!

Generating and increasing non-dues revenue is an essential activity for every association, and your sponsors, exhibitors and advertisers are savvy buyers with high ROI expectations. Association professionals in charge of selling and managing these relationships often have limited sales experience, and it’s usually not the favorite hat of the many worn in this industry.

This interactive workshop is geared for professionals who need to fine tune their sales approach.

At the end of this session you will be able to:

• Have better sales results by helping you craft, tell and act on the unique value proposition your association has to offer,
• Better understand what supporters expect in return for their investment,
• Better prioritize your actions for a bigger top-line result.

Additionally, you’ll walk away with checklists and other sales tools for your next pitch.

×

Tech Tips & Tricks: Become Immediately More Productive So You Can Still Make It to Happy Hour

As association staffs continue to get stretched thin, piling on more hats, and juggling additional responsibilities - it's more important than ever to work smarter, not harder. Thankfully, there are some helpful freemium, low-cost, and game-changing solutions out there to make your job easier. This session will cover some helpful tools that can automate your work day and make connecting online easier.

WHO
This session is for anyone in the association field that wants to learn about ways to be more efficient in the office.

WHY
Work-life balance has gotten more and more difficult in our connected age. Working more efficiently means we can be done at 5 and still make it to Happy Hour!

WHAT

• Learn how to overcome barriers to embracing new technologies
• Learn about 20+ tech tools you should be considering
• See a real-world example of the impact automation can make

×

The Generational Advantage

In the midst of one of the most significant generational shifts in history, of globalism, technology disruption, and the fast-moving complexity of modern society, a majority of leaders report conflict across age and experience on their teams and only 20-percent have a plan to manage, more less, optimize these dynamics.

Buried in this frustration lies untapped potential to differentiate your team and association. The real question is: how? How do you combine different perspectives to build better outcomes? And where do you start?

This education and interactive session will empower you with ideas and solutions to engage all generations, maximizing their individual and collective strengths to create positive breakthroughs in your association’s short and long-term success.

Specific take-a-ways include:

• Why generations are an important leadership competency
• How the unique journey of each generation has impacted its perspectives, expectations and styles and how the dynamics can be optimized to help- not hinder- success
• How to respectfully communicate with, lead, motivate and leverage the strengths of each generation
• How to utilize a generational lens to forecast the future, empowering you to prepare now for next